Gone Insect Repellent Bands - One click and they're Gone!

The Competition

The top selling products for insect repelling are sprays and lotions for skin, clothes, and hair. There are however, a number of negative aspects to such products, and as concerns about chemical formulations in bug sprays continue to grow the world looks for something new.

The Top Ingredient in Bug Sprays: DEET

DEET, also known as N, N diethyl-m-toluamide, is a broad spectrum insect repellent developed in 1946, and is the number one product for repelling insects on the market due to its widespread usage and efficacy. It is also strongly connected to prevention of the West Nile Virus. It is comprised of synthetic chemicals - not natural chemicals.

The Problems with DEET:
According to DEET.com, the U.S. EPA (Environmental Protection Agency) has determined that only when label instructions are followed, are all concentrations of DEET safe to use by people of all ages. The agency also states, that ingestion in any capacity can be toxic, i.e. “only apply insect repellents to exposed skin taking care to avoid the eyes and mouth, and wounds”. They also urge consumers to read the entire product label before using the repellent. DEET can also be applied to clothing (natural fibers only though) for added protection. They then recommend avoiding over-saturation – which most people do not avoid. In terms of children, DEET.com provides proof that when “properly used”, DEET is safe for children. However, they ask adults not to allow kids to apply the products themselves, since they frequently put their hands into their mouths. They disregard the fact that children also touch their arms, legs, and clothes with their hands, especially when active. DEET is also to be cleaned off the skin with soap and water after returning indoors, which most people do not know or adhere to. They finally note that a very small percentage of children and adults may be sensitive to chemicals such as DEET. If there is a suspected reaction to an insect repellent, you are to wash the area and seek medical attention.

The point is, technically DEET is safe – but only when used properly. Most people do not use DEET properly.

OFF!®
SC Johnson’s OFF products, which are number one in North America, contain DEET in varying quantities, and this is becoming an increasing concern for consumers:

• OFF Kids has 5% DEET in a 2 hour application
• Deep Woods has 25%-30% in its 6 hour application, so if you are out for 18 hours, say on a camping trip, and apply three times – that is 100 % pure DEET on your skin.
• Best selling OFF Skintastic contains 7% for 3 hour application

The GONE band product eliminates virtually all of the concerns we all have with DEET:

• The natural chemicals which comprise the essential oils have zero toxicity if ingested or placed over an open wound.
• The GONE band eliminates application issues on skin and clothing, including reapplication, over-saturation, and washing. It also lasts longer.
• Child use is totally safe – even when children will be children!
• Though DEET is unsurpassed in its effectiveness, GONE has the capacity to be completely consumer friendly as well as effective
• GONE’s natural chemical content has also proven to be more effective in insect repellent than any other leading natural substances – i.e. citronella or geraniol.